Disseminating online parenting resources through community-academic partnerships

Resumen

Aims: This community-engaged study aimed to understand effective strategies for disseminating online parenting resources (OPRs) in schools. Method: OPRs were disseminated through seven E-Parenting tips and eight Facebook posts. Results: Facebook posts were viewed a total of 12,404 times, and each post reached an average of 505 people each month. Average engagement rate was 2.41% per post. E-Parenting tips yielded 1514 total clicks, and the average clicks per message was 216.29. E-Parenting tips related to internalizing problems (e.g., anxiety, depression) had a higher click rate than E-Parenting tips related to externalizing problems (e.g., oppositional behavior). Conclusions: OPRs disseminated through Facebook posts, and E-Parenting tips resulted in wide reach and engagement. Different media channels should be utilized to disseminate different OPRs to as many parents as possible.

Áreas y palabras clave

Cómo citar (APA 7)

Schickler, R., Park, A., Benfica, D., Rodriguez, A., Eaton, E., & Bunge, E. (2023). Disseminating online parenting resources through community-academic partnerships. https://doi.org/10.31234/osf.io/rhg6s