Facebook Post Data: A Primer for Educational Research

Resumen de los autores

Facebook is widely used and researched. However, though the data generated by educational technology tools and social media platforms other than Facebook have been used for research purposes, very little research has used Facebook posts as a data source—with most studies relying on self-report studies. While it has historically been impractical (or impossible) to use Facebook as a data source, the CrowdTangle platform allows academic researchers to freely access the massive collection of posts on public Facebook pages and groups. In this paper, we first outline how interactions and textual features in these public Facebook data in concert with established methods from educational data mining and learning analytics can be used to scrutinize educational discourse and knowledge sharing at scale. We then provide a primer that offers considerations for researchers before collecting these data (i.e., conducting research ethically and framing the study). The tutorial also covers matters directly pertaining to using CrowdTangle: accessing the CrowdTangle platform, uploading or identifying pages (or groups), and downloading historical data and it includes code using the statistical software and programming language R. We conclude with ideas for future directions for using Facebook posts as data with a focus on how educational researchers can leverage the scale of the available data and the time periods for which data is available to study educational affairs (i.e., issues or topics) and individuals (i.e., people or organizations) and to scrutinize how Facebook itself is used.

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Cómo citar (APA 7)

Borchers, C., Rosenberg, J., & Swartzentruber, R. M. (2022). Facebook Post Data: A Primer for Educational Research. https://doi.org/10.35542/osf.io/274yv